Which statement best captures the effect of market orientation on ABC's competitiveness?

• A. It supports developing a unique selling proposition as a mass producer of eco-friendly concrete.
• B. It eliminates the need for marketing.
• C. It discourages measuring customer needs.
• D. It replaces market research with guesswork.

Answer: (A)

Market orientation centers on understanding and delivering what customers want, using market insights to guide strategy. For ABC, the idea is to recognize a demand for eco-friendly concrete and use that knowledge to differentiate the business. Developing a unique selling proposition as a mass producer of eco-friendly concrete shows how customer insight can create value: the eco-friendly aspect meets customer priorities, while mass production provides reliable supply and cost advantages. This combination strengthens competitiveness because it ties product benefits directly to market needs and allows for a stronger position in the market. The other statements don’t fit because market orientation relies on marketing, rather than eliminating it; it depends on measuring customer needs, not ignoring them; and it relies on market research rather than guesswork.