What is the strategic objective for ABC by 2030?

• A. Increase in global expansion.
• B. Generate 30% of total revenue from the recycling division.
• C. Cut overall costs by 20%.
• D. Double the number of production plants.

Answer: (B)

The main idea here is setting a clear, measurable objective with a deadline that signals how the strategy will change the business. The best target is to have 30% of total revenue come from the recycling division by 2030. It’s specific and numbers-driven, so progress can be tracked, and it has a clear time horizon to achieve the shift. This type of objective also reflects a strategic move toward diversification and sustainability, aligning revenue growth with a new or expanding core area.

Other options are less precise about what the company intends to achieve and by when. Expanding globally can be vague without a concrete revenue or market-share target. Cutting costs focuses on efficiency rather than changing the source of revenue, so it’s harder to connect to a strategic shift in the business model. Doubling production plants emphasizes capacity and assets rather than the desired revenue mix or the strategic outcome the company aims for.