What data is lacking to assess demand for green aggregates?

• A. Existing orders from customers
• B. Quantitative data on market size, growth rates, and willingness to pay
• C. Full regulatory compliance costs
• D. Employee turnover rates

Answer: (B)

Assessing demand requires understanding the size of the market, how it’s expected to grow, and how much customers are prepared to pay for green aggregates. The best data to fill this gap is quantitative information on market size, growth rates, and willingness to pay, because it directly informs how large the potential sales could be and at what price. Existing orders only reveal what has already been sold and may not capture future opportunities or price sensitivity. Regulatory compliance costs affect margins, not the level of demand, and employee turnover relates to internal operations rather than external demand for the product.