What advantage does ABC gain by shifting to a market-orientated strategy?

• A. It can develop sustainable concrete products that better satisfy client requirements.
• B. It reduces product variety.
• C. It ignores customer feedback.
• D. It delays product development.

Answer: (A)

Shifting to a market-oriented strategy means putting customers at the center—continuously listening to their needs and designing products to meet those needs. By developing sustainable concrete products that better satisfy client requirements, ABC creates offerings that align with what clients actually want, increasing satisfaction, loyalty, and competitive differentiation. This approach reduces the risk of producing features nobody asked for and helps the firm respond quickly to market signals.

The other ideas don't fit this approach: reducing product variety limits the ability to meet different client needs; ignoring customer feedback goes against listening to the market; and delaying product development means missing opportunities and failing to respond promptly to customer demands.