One way ABC is improving its CSR?

• A. Increasing marketing spend
• B. Expanding fossil fuel use
• C. Developing Eco-Crete as an eco-friendly building material
• D. Outsourcing production

Answer: (C)

CSR is about how a company takes responsibility for its environmental and social impact, not just how much profit it makes. Developing Eco-Crete as an eco-friendly building material shows a tangible step to lower environmental impact in the core product. By offering a greener option, the company helps reduce resource use and emissions in construction, aligns with stakeholder expectations for sustainability, and can build trust and long-term value. That kind of environmental innovation demonstrates responsible business conduct in a clear, marketable way.

Increasing marketing spend focuses on promotion rather than sustainability outcomes. Expanding fossil fuel use worsens environmental impact, contradicting CSR goals. Outsourcing production can have mixed CSR effects depending on specifics, but it isn’t an automatic CSR improvement like launching an eco-friendly material is.