How does a market-oriented strategy influence corporate reputation?

• A. It is primarily a cost-cutting approach with no impact on public perception.
• B. It supports the use of environmentally sustainable products, enhancing the positive CSR image.
• C. It focuses only on short-term profits rather than reputation.
• D. It emphasizes aggressive market share expansion without regard to CSR.

Answer: (B)

A market-oriented strategy focuses on understanding and meeting customer needs while considering what stakeholders value, including social and environmental expectations. When a company chooses environmentally sustainable products, it demonstrates commitment to CSR and responsible business practices. This consistency between what the company offers and what society expects builds trust and a positive image among customers, employees, investors, and regulators, thereby strengthening corporate reputation. The other ideas—cost-cutting with no impact on perception, chasing profits in the short term, or expanding market share without regard to CSR—do not cultivate that trustworthy, values-driven image.