How can ABC become more market-oriented?

• A. By developing sustainable concrete and recycled gold products that appeal to environmentally conscious buyers
• B. By cutting costs by automated layoffs
• C. By increasing standard concrete production without differentiation
• D. By entering unrelated markets

Answer: (A)

Market orientation means understanding what customers value and shaping offerings to meet those needs. The best choice shows ABC listening to market demand for sustainability and turning it into a differentiated product line—sustainable concrete and recycled gold that appeal to environmentally conscious buyers. This proves the company is aligning its offerings with customer values and external trends, not just producing what it can or cutting internal costs.

The other options miss that customer-focused shift. Cutting costs through automated layoffs targets internal efficiency rather than market needs. Increasing standard concrete production without differentiation ignores the growing demand for environmentally friendly and value-added products. Entering unrelated markets stretches resources away from core customer-focused opportunities and doesn’t guarantee alignment with what buyers actually want.