ABC's corporate identity change reflects which strategic shift?

• A. Shifting to a service-based model.
• B. Expanding into international markets.
• C. Transitioning towards a circular business model prioritizing sustainability.
• D. Rebranding to a premium product image.

Answer: (C)

Focusing the corporate identity on sustainability signals a strategic shift toward a circular business model, where the emphasis is on keeping resources in use, extending product lifecycles, and reducing waste. This branding aligns with the move to design for reuse, implement take-back or remanufacturing programs, and build a closed-loop supply chain, all of which create long-term value through resource efficiency and environmental responsibility. It’s not primarily about changing to services, expanding to new markets, or simply presenting a more premium image—the identity change here is tying the brand to circular, sustainable operations and the outcomes those practices aim to deliver.